Fabletics is an activewear brand that started as an internet-based business in 2013. Over the years, it has expanded to include retail stores in different locations. The Kate Hudson brand as popularly known, will in the next three to five years open 75-100 stores. Shoppers in the stores will have a chance to try on apparel in person and have a closer look at the product. The retail store staffs will also try to recruit buyers in the subscription services. Co-founder, Adam Goldenberg acknowledges that many people like the membership program and the overall services of Fabletics. The parent company, Just Fab Inc. is upgrading customer service system and FAQ section of Fabletics on Instagram. The move will ensure customers get to understand how the program works.
The Fabletics president of retail Gregg Throgmartin remarked that people not only shop online but also in the stores. He said some customers love shopping online and offline. Fabletics plans on opening a store at the Mall of America as an addition to the five locations opened last summer. Gregg commented that the location of the stores is based on the online data and competitive factors. He added that half of the stores’ purchases are made by members while the other half is made by non-members and shoppers who become members at the stores. Fabletics store at South Park Mall focuses on bright colors and patterns at a lower price point compared to other rival retail stores. The store focuses on women wear, but menswear is also available. It is the eighth store, and it showcases new merchandise every month.
Fabletics is concerned about fashion and also fitness. Its mission is to inspire people to be active no matter where they are and what they are doing. It was co-founded by entrepreneurs who saw a gap in the activewear market. JustFab Inc. Co-CEOs joined hands with a fashion tastemaker, Kate Hudson to start the athleisure brands that has gained a lot of popularity on popsugar.com. It has a VIP member subscription service where new members get their first purchase starting from $25. The members get a chance to shop every month for $45.95 though they can opt to skip shopping that month by 5th of every month. Members enjoy free shipping and discounts on purchases.
By January 2015, the brand had shipped 1Million orders and is targeting to make $250M online sales in 2016. It launched men’s fashion line (FL2) in 2015 and is popular in men accessories and apparel. Fabletics plan to expand into swimwear and dresses. The trendy and affordable clothing are available in USA, UK, Canada, Germany, Australia, Netherlands, France and Spain. Kate who motivates women to be active and to stay healthy shares her favorite outfits every month.