Lori Senecal is an entrepreneur and a powerhouse in the marketing industry. She has had a very successful career and has worked for numerous companies. Lori started out at McCann where she worked for various departments within the firm until she finally became president. Lori Senecal then moved to KBS where she served as CEO and Chairperson of the board.
Lori was credited with securing the illustrious BMW contract during her time at KBS. It was the biggest deal they had ever had with an automotive company. Her work at KBS led to her appointment at MDC. Lori Senecal is currently the first Global CEO of CP+B. She has been tapped twice during her career to take companies under MDC worldwide. Her management prowess has led her to be appointed as a leader in these enterprises during transition and growth periods. Her job has been to turn these companies into global and mature companies that will exist for years to come. Reference: http://www.mediapost.com/publications/author/2084/lori-senecal/list/
She has spoken at the 3% Conference which speaks for her credibility as a leader. The 3% Conference is part of a movement that seeks to increase the number of female executives in the creative marketing industry. The role she occupies now puts her in this 3%. Her appearance at the conference was to show women that it is possible for them to get to the top.
Lori Senecal has written some blog posts for various publications over the years. She wrote about what brands can learn from celebrities in an article that appeared in the Media Post. She wrote about the way some of the infamous celebrities have done outrageous acts over the years, and their brand images have not been tainted.
Lori Senecal observed a few strategies that have helped them to remain relevant despite their actions. She advised that one should hire a great stylist to make sure that they always looked perfect for every occasion. Some of the brands that had launched stylish campaigns for their products had a better chance of penetrating the market and getting good reviews. Brands should embrace the fact that the public loves a comeback. They can use this strategy to bring back products that they think were good but did not pick up as they expected. They should also offer the whole package when it comes to products that they sell. This means that a product should give twice the same value for the same price.
Find out more about Lori Senecal on AdAge.com