Category Archives: Ad Industry

Lori Senecal : The Iconic Digital Advertisements Guru

It can be extremely enticing to remain in one’s usual range of familiarity. The main thing is that the safe place can be blocking for individuals in that they may be restricted in the kind of achievement that they encounter in view of their eagerness to remain inside their shell. Luckily, there are individuals that go out on a limb and get outside of their customary range of familiarity with the goal that they can encounter life minus all potential limitations. One of these individuals is Lori Senecal. She has made it a propensity to escape her customary range of familiarity. This is one reason that she has been a fruitful promoter.

Senecal manufactured her profession as the leader of McCann Erickson in New York. Her premium worldwide records included Coca-Cola and Nestlé. As per Salary1, she proceeded onward to being named the CEO of Kirshenbaum Bond Senecal. Her work with McCann Erickson wound up noticeably fundamental to kbs+’s BMW business.

As indicated by Campaigne Live, Lori additionally knows her qualities and shortcomings. This is one thing that draws in numerous customers to her. Somebody who knows about herself like Lori is can deliver trust. In this way, she will be somebody who merits following for instance in any organization she works for. One thing that has gotten her into abandoning her usual range of familiarity is the way that she is a modest loner as she depicts herself. This makes it a touch of trying for her to associate with individuals. In any case, it is a test she appreciates going up against on the grounds that she realizes that achievement requires a ton of hazard.

As a kid, she has considered and even instructed acrobatic. This has certainly delivered a great deal of development in her. For a certain something, she has realized what it takes to be a pioneer. She has likewise built up some imperative attributes for administration. This is one reason that she has been compelling as a pioneer. Lori Senecal is a case of why it is critical for individuals to leave their customary range of familiarity. Individuals who remain in their usual range of familiarity may feel somewhat more secure. In any case, they pass up a major opportunity for some decent encounters.

Updates? Follow Lori on her social media accounts on Twitter or at Tumblr (

José Henrique Borghi’s Journey in the Advertising Industry

José Henrique Borghi has an experience in advertising career surpassing 25 years. He is considered to be one of the most creative and strategic entrepreneurs in Brazil as he has created some of the most awarded campaigns. Jose started his advertising career at Standard Ogilvy in the year 1998. Along the years, he has worked other major advertising agencies before starting his agency. Some of the companies that he has worked with include FCB, Talent, and Leo Burnett. The exposure was precious as it helped him to gain relevant knowledge concerning the industry.

José Henrique Borghi started his Ad agency in the year 2002 known as BorghiErh, which became one of the best Brazilian advertising companies at the time. In 2006, Jose signed a contract to merge with Global Lowe to form Borghi Lowe. The company restructured in 2015 to create the Mullen Lowe Group which had branches in the United States and Uruguay. He is now the CCO and co-CEO of the Brazilian branch Mullen Lowe Brasil. He is also considered as one of the most influential advertisers in the region. The company is accredited for having worked with some of the most prominent and influential companies including Mitsubishi, Fiat, Unilever, Procter Delta Airlines, etc. and with his assistance, these companies have been able to maneuver in the Brazilian industry with ease.

His interest to be an advertiser started when he was still in junior high school. This is after his sister asked him to watch a performance with him at the Castro Neves Theater. The presentation involved the display of commercial Vts that were later awarded in Cannes. This experience sparked Jose’s interest in the industry. He enjoys running during most of his free times as it has taught him to have persistence even during the adverse times. He does not believe in luck, but in hard work and determination to succeed in life and learn more about Borghi.

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