José Henrique Borghi has an experience in advertising career surpassing 25 years. He is considered to be one of the most creative and strategic entrepreneurs in Brazil as he has created some of the most awarded campaigns. Jose started his advertising career at Standard Ogilvy in the year 1998. Along the years, he has worked other major advertising agencies before starting his agency. Some of the companies that he has worked with include FCB, Talent, and Leo Burnett. The exposure was precious as it helped him to gain relevant knowledge concerning the industry.
José Henrique Borghi started his Ad agency in the year 2002 known as BorghiErh, which became one of the best Brazilian advertising companies at the time. In 2006, Jose signed a contract to merge with Global Lowe to form Borghi Lowe. The company restructured in 2015 to create the Mullen Lowe Group which had branches in the United States and Uruguay. He is now the CCO and co-CEO of the Brazilian branch Mullen Lowe Brasil. He is also considered as one of the most influential advertisers in the region. The company is accredited for having worked with some of the most prominent and influential companies including Mitsubishi, Fiat, Unilever, Procter Delta Airlines, etc. and with his assistance, these companies have been able to maneuver in the Brazilian industry with ease.
His interest to be an advertiser started when he was still in junior high school. This is after his sister asked him to watch a performance with him at the Castro Neves Theater. The presentation involved the display of commercial Vts that were later awarded in Cannes. This experience sparked Jose’s interest in the industry. He enjoys running during most of his free times as it has taught him to have persistence even during the adverse times. He does not believe in luck, but in hard work and determination to succeed in life and learn more about Borghi.
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