In the recent Series B venture round, ClassDojo raised twenty-one million dollars for the funding of the technology that connects parents and students to educators for easy communication of the student’s social, behavioural and activity development in school.
Consistent communication throughout the school day and throughout the year leads to parents getting first-hand information on the experiences and behaviour of their kids. This reduces incidences in which parents are bombarded with surprise stories about the children during parent-teacher meetings.
Sam Chaudhary and Liam Don, the Chief Executive Officers and co-founders of the company, said that the funding venture round was closed in late 2015 and they are using the raised capital to increase their team of expertise and figure out the kind of features to include in their application for easier communication both on school days and holidays.
Chaudhary explained that the main idea behind this project is to make parents be able to guide conversations and offer support to their children as they develop and learn in institutions. Teachers are able to make schedules of the school activities in a platform where parents can also access. They can also take photos, audio clips and videos of kid’s accomplishments and send them to guardians and parents.
When the company was started in early 2011, they realised that there were a lot of education technology businesses creating digital curriculum, testing platforms and grade books. A platform where parents, students and teachers can easily communicate and monitor the progress of the students was however lacking. They then decided to create an application that will bridge the gap.
ClassDojo is facing competition from educational applications like Nearpod, Kickboard, Remind and FreshGrade. ClassDojo is leading the pack in that industry since it is used in more than eighty-five thousand schools across the United States. The schools range from largest public schools to private schools and also to all charter schools.
They are currently focusing on marketing the application so that they can conquer the remaining schools. The founders have assured the public that they will never trade the information in the application for revenue. They are deeply concerned with the privacy of student’s education.