Just about everyone knows it is a struggle for women to reach the very highest ranks in any large corporation. Men dominate these roles even though the statistics plainly show that female leaders makes companies more profitable as they are better able to see things in new ways and be more innovative in their approaches. She started out at an entry position at American Eagle Outfitters and by the time she left this company she was the president, for example. Today she is an executive for the Pittsburg Steelers where she is in charge of their business strategy and creative development as a vice president
Susan McGalla says it is hard for women to get through the glass ceiling like she has. She says that past efforts haven’t really accomplished a lot in changing this state of affairs. What she thinks could change this is executive sponsorship of women who show promise as business leaders. Her idea is that women who are focused on advancing in their careers should identify an executive of their company who will serve as her sponsor. The sponsor will help this woman grow professionally as well as help create opportunities for them to attain higher positions of authority.
What Susan McGalla envisions is sponsors who will advocate for the female leader they are helping. They will recommend they are assigned to projects they will bring their strengths to and be given opportunities to show their leadership. She says that these sponsors would be given incentives to do their best as supporters of women leaders.