21
Sep

Fabletics Athleisure Takes E-Commerce By Storm

Kate Hudson is one of the founders of Fabletics. Fabletics has been dubbed one of the leading athleisure style clothing brands on the market for women. Kate understood the need for a stylish and comfortable clothing line that would get busy women through the day. Whether a woman is running errands with children all day long, working around the house or going to the gym, a comfortable and price effective wardrobe is a necessity. Many stay at home mom’s desire comfortable athletic wear that is also versatile but there was a definite gap in the market. In 2013 Kate along with two other co-founders launched the Fabletics line.

 

Fabletics was introduced to the market place with a strong e-commerce centered business strategy. Most busy women do not always have the time to go to stores and shop. Being able to purchase high quality athletic wear online was the original main marketing strategy for Fabletics. Shoppers are encouraged to take the Lifestyle Quiz when shopping for Fabletics. This helps to tailor the shopping experience to their personal needs. Consumers can either buy pieces one by one as they wish or they can sign up to have a monthly shipment sent to their home that will be comprised of a complete outfit.

 

Some e-commerce centered businesses do not embrace the comments and opinions of their customers but Fabletics has a different view point. Allowing customers to openly display their shopping and customer service experience helps their staff to strive for excellence. Many online shoppers read product reviews prior to purchase. Reading positive reviews will often times help sway the online purchase decision. Just as a shopper may ask a close friend or relative for an opinion on a product, online shoppers seem to highly value the opinions of others when they are making purchasing decisions. Fabletics embraces this and welcomes comments from shoppers. Providing quality products as affordable prices is what has driven the popularity of fabletics since its launch in 2013.

 

Over the past five years Fabletics has seen exponential growth. Fabletics has expanded their product line and include pants, leggings, tank tops, long sleeved and short sleeved tops, sports bras, socks, shoes, accessories and even swim wear and dresses. With such a diverse product line Fabletics is becoming a one stop shop for busy women. In addition to the e-store, Fabletics has expanded to shopping malls all across the United States. Many customers who shop in Fabletics stores have already shopped online for the brand. Shoppers who are new to the brand often leave the Fabletics store as a new VIP member. VIP members will receive monthly outfit boxes for $49 each month. This complete outfit gets billed and shipped monthly. Most outfits would retail at roughly $100 per outfit if bought outside of the VIP membership. Memberships are not mandatory and can be cancelled at any time. With so many ways to shop there is no wonder why Fabletics has become an industry leader in athleisure wear for women.

1
Jul

Bumble CEO Whitney Wolfe Switches Things Up

Whitney Wolfe has always been ambitious, and leadership seems to be in her blood. This is all part of the total package that has put her on the Forbes list of the Top 30 under 30. She has proven herself time and time again to be a resilient entrepreneur that makes decisions propel companies into existence.

Whitney Wolfe is a visionary that has never stopped dreaming and looking at the bigger picture. People are impressed with the fact that Whitney Wolfe is so young and so much in control of what she is doing. She is not standing around with her hand out and she looking for direction from someone else. Whitney Wolfe has shown the world that she is clearly the one in the driver seat to learn more: http://time.com/3851583/bumble-whitney-wolfe/ click here.

She is the one that is calling the shots. She wants to bring the same mentality to women that are looking for a potential mate. With Bumble she wants women to be able to call the shots. Whitney Wolfe wants women to be able to have the chance to make the first move. These are all things that are somewhat unorthodox, but Whitney Wolfe has created an unorthodox life for herself as an entrepreneur in the dating app industry that is presently dominated by men.

Whitney Wolfe has shown men and women that she has what it takes to create a dating app successful. She is not holding back when it comes to the creation of a better dating app, but she also wants people to know that she is interested in building a platform for all aspects of social media. This is how she plans to grow in the future. Her company may have started as a dating app, but she is definitely showing entrepreneurs that she has a lot more to offer than this.

Whitney Wolfe has managed to become one of the leaders when it comes to better dating apps because she has proven that she can do something that many others may not have considered before. She has relieved men of the pressure of approaching women.