The Executive Chairman of PodcastOne Norman Pattiz recently announced the results of the brand lift studies of the network and its impact. The research was done by Edison Research which is a leading research group. Comprehensive result studies were done before and after the campaigns on 5 main consumer brands with different services and products. According to Norman Pattiz, the studies were done at the last half of 2016 whereby it showed very impressive results (https://www.crunchbase.com/person/norman-pattiz#/entity). Over 60% of the listeners of PodcastOne could look for a certain grocery brand following the campaign, a 7% high from the period of pre-study.
There was an increase of 47% of the unaided product awareness of listeners at the time of the post-study period on the financial services product. For the automotive aftermarket product went up by 37% and the garden and lawn product by 24%. Over a third of the listeners gave a favorable opinion on the automobile aftermarket product after the campaign. This was an increase from the 18% at the pre-study period. The listeners also gave a very likely consideration about the garden and lawn product which was 22% compared to the 16% of the pre-study period.
There was an increase of 60% about a particular campaign message for the automobile aftermarket product following the campaign. A casual dining restaurant got an increase of 67% at the time of the pre-study period. It was confirmed by Edison Research that it has conducted three studies so as to arrive to the final result. The conclusion of the research was that the audience of PodcastOne was receptive to many different brand messages and was interested in considering the mentioned products. According to Norman Pattiz, the brand offers brand impact more than the traditional advertising formats.
With more than 40 years of experience, Norman Pattiz is a known figure in the mass media and radio broadcasting industry. He is the founder of Westwood One which is now the biggest radio network in the United States. Under his leadership, Westwood One has been able to distribute, manage and own numerous radio networks and programs which include CNN Radio, NBC Radio Networks, NFL Football, CBS News, March Madness, The Super Bowl, summer and Winter Olympics, The Mutual Broadcasting System and NCAA Basketball among others. Norman Pattiz is also the founder and Chief Executive Officer of the Courtside Entertainment Group which creates and distributes quality programs.